A commitment which falls within the realm of the Intesa Sanpaolo Group’s expertise is the dissemination of knowledge related to economic/financial issues, to make people more aware of their financial choices, with special emphasis on the new generations. In this regard, numerous initiatives are put in place whereby the Group provides, without any commercial purposes, its expertise and consultancy on savings management and family budget matters.
A special focus on young people
The Intesa Sanpaolo Group is actively involved in initiatives to develop and spread financial and economic knowledge, in particular to young people, ever more in need to make relevant choices for their welfare (pensions, investments, savings).
The attention that the world of finance addresses to this issue has led the Italian Banking Association to set up the "Foundation for Financial Education and Saving" (Fondazione per l'Educazione Finanziaria e al Risparmio).
Since the school year 2008/2009 Intesa Sanpaolo has been promoting with Osservatorio Permanente Giovani – Editori, the project that has been renamed “Young Factor” since May 2014. The program is dedicated to secondary school students and in school year 2019-2020 involved around 2,153 schools, 23,738 classrooms and 617,188 students.
Developed as part of the “Il Quotidiano in Classe initiative” - which, through the reading of several newspapers in comparison, aims to help young people develop the critical spirit necessary to be free citizens tomorrow, the project aims to promote the dissemination of the economic-financial culture among young people, providing knowledge supports useful for making informed choices for their future, encouraging the formation of responsible citizens.
The initiative uses a number of tools: a "Work Book" to support teachers in the running of the activity starting from 10 keywords with educational cards and newspaper articles; 20 video clips to offer teachers additional ideas to address issues in the classroom and training and information meetings to present the project and talk about economic and financial topics. Starting this school year is available for free to teachers the new APP of Young Factlor, born with the aim of bringing the initiative in all classes through a new path , more immediate and innovative, lots of news always updated on topics of strict topicality and different video events.
The Savings Museum is a multi-media, interactive museum set up in 2012 by Intesa Sanpaolo. Dedicated to families, adults and children, the museum explains the concepts of saving and investing with a clear, simple language, to help improve financial literacy. In 2013 it founded the International Federation of Finance Museums (IFFM) in collaboration with the Museum of Global Finance in Beijing, the Museum of American Finance in New York and the Global Financial Literacy Excellence Center in Washington, and became co-chair in 2015.
In collaboration with member institutions of the IFFM, a number of concrete proposals were made in 2016 to encourage the greater involvement of women in financial issues ("Addressing the gender gap in financial literacy: a practical toolkit"). Other initiatives particularly for women were also been adopted, with the aim of breaking down the gender gap in financial education. These include "Rischiare? È un mestiere da donne" (Taking risks? It's a woman's job), designed to encourage debate among adult women on how to gain more awareness and promote saving. The new "It’s up to you" workshop for 11 to 14 year-olds, which is part of the same theme, helps youngsters to plan their personal finances without gender stereotypes.
Numerous initiatives were set up for all types and levels of schools, starting from the three-year project MOney Learning, developed with the European Investment Bank and Fondazione per la Scuola della Compagnia di San Paolo. The aim of MOney LEarning is to offer new learning opportunities to children of elementary schools in remote areas of Piedmont, who are brought to Turin without any disbursement by families and can have access free of charge to the Savings Museum, where they participate to a guided tour about the meaning of savings and the history of the currency.
The Museum also participated with the Foundation for Financial Education and Savings and the Italian Banking Association at the first edition of the "Fuoriclasse della Scuola", an initiative that rewards students of the high schools who win the School Olympics, competitions organized annually by Ministry of Education and Research. For the occasion, a Campus on Financial and Entrepreneurship Education was organized and hosted at the Museum, where the 45 selected students were able to meet successful business men and start-uppers, to know about international financial institutions and to attend workshops about team building and soft skills strengthening.
Also the second edition of "IL MIO POSTO NEL MONDO", festival dedicated to human capital, was dedicated to students of the high school who, in this occasion, had the possibility to discuss with affirmed personalities in different professional fields.
The numerous events targeted to schools organised in 2016 by the Museum include: the conference "Il risparmio e la società giusta" (Saving and the right society), within the Salone del Risparmio of Milan; the "No cash world" workshop, within the No Cash Day and the Salone dei Pagamenti of Milan; the conference "Denaro sporco: seguirne le tracce per la tutela della legalità" (Dirty money: tracking to protect legality) as part of the Forum on Fiscal and Economic Legality; the presentation of the book "Attenti a quei soldi" (Careful with that money) and children's workshops during the Turin Book Fair, in partnership with the Bank of Italy's Turin branch.
To mark National Saving Day, the Museum also promoted "Arte del Risparmio” (The Art of Saving), a week of events (exhibitions, workshops, etc.) for young children and adults, in association with Gallerie d'Itala and the Historical Archive of Intesa Sanpaolo.
Starting from the experience at the Book Fair, further book presentations have been organized, such as "Scelgo dunque sono. Guida galattica per gli irrazionali in economia" (I Choose, So I am. Galactic Guide to the irrational in economics) by Prof. Luciano Canova and "Fate il nostro gioco" (Make Our Game) by Paolo Rizzuto and Diego Canova.
Lastly, activities continued to develop new content, with the e-book "Le parole della finanza" (A finance glossary), which is the second of three publications that present comprehensible, concise explanations of the most common terms used concerning loans, finance and risk.
Intesa Sanpaolo and Consumer Associations
Within the scope of the collaboration with Consumer Associations, the project "Mettere in comune competenze" (Skills pooling) has been set up. It stems from the Bank’s intention to improve the mutual knowledge and collaboration skills to the benefit of customers and consumers.
"Formiamo l’Italia dei Consumatori" (Let’s train Italian consumers), a series of seminars on economic and financial issues. Intesa Sanpaolo specialists (Training Department) “tutored” the Associations’ central management on aspects of the banking industry: from the ABC of markets and financial instruments, to the basics of risks and returns, asset management, derivatives and the main analysis methods. Specialists concluded with an in-depth study of the regulatory framework and the mechanisms that led to the Subprime crisis, which evolved into the sovereign debt crisis. After the first cycle of seminars, updating sessions followed, the last one in 2019, focused on the international macro-economic scenario and the banking system, on the insurance and social security sector, on investment products, the PSD2 and the world of online banking services.
"Formiamo la banca dei consumatori" (Let’s train the consumers’ bank) aimed at promoting a training programme for all Intesa Sanpaolo employees in Italy with the intention to develop a greater knowledge of consumer culture and improving customer relations skills. The project involves the different training channels:
For the first time, on an experimental basis, some time slots, handled independently by a representative of one of the Associations that took part in the project, were included in the training courses for new recruits and for new managers. During the lessons the topics of consumer culture were covered and a lot of space was dedicated to debate and exchange of views on the protection of the client / consumer rights.
Video-lessons held by Consumer Associations’ representatives on the guarantees of goods and services, with particular attention to rights and regulations were recorded. The video-lessons addressed, among others, the issues of out-of-court settlement, commercial practices and the Consumer Code.
Web pages dedicated to the consumer culture were created and made accessible by all Bank staff. Among the various sections, as well as a brief history of consumerism, colleagues can find news from the Associations, the rules of the out-of-court settlement in Intesa Sanpaolo, as well as links to the sites of all the Associations that are part of the National Council of Consumers and Users at the Ministry of Economic Development.
"Formiamo le regioni dei consumatori" (Let us train the consumers’ regions) aimed at increasing consumers’ banking and financial knowledge through the training of tutors and Associations managers at local level, thanks to the cooperation of the Intesa Sanpaolo’s experts. Every year a region of Italy is identified in which to organize a series of seminars on banking, financial and insurance issues. Until today, the regions involved have been Lombardy, Piedmont, Campania and Tuscany with the participation of around 150 local managers of consumer associations
In the last section, "Cara banca: ecco come ti vediamo noi consumatori" (Dear Bank: this is how we consumers see you), the Intesa Sanpaolo Group’s top managers and the Associations’ key executives will pool together their skills and guidelines in a series of specialised meetings according to key business area, such as retail, legal and customer service.e.
Last updated 14 April 2020 at 16:30:08