Intesa Sanpaolo and Olimpia Milano
Intesa Sanpaolo has been supporting Olimpia Milano since 2013, sharing the objective of bringing together tradition and innovation in sport. Between the present and the future: in order to build far-reaching projects capable of transforming a whole culture, it is necessary to find the perfect balance between the original values of a sport and its community, focusing on developing the talents of tomorrow.
Passing on knowledge is at the heart of every art, craft, and even sport. The relationship between mentor and mentee is a deep one, born out of a desire to share and pass on a skill over time. This is achieved by building a relationship.
Ettore Messina and Nicolò Melli, President of Basketball Operations and Head Coach and Captain of Olimpia Milano respectively, reflect on the early days of their careers, the people who were most important in their human and professional growth and their current moment of full maturity. For Intesa Sanpaolo, they describe what they have understood and learnt about mentorship throughout their careers.
The Third Star Scudetto
The weight of greatness must be shared with others, especially when it marks a historic moment for such a prestigious club with a rich past. It took a strong sense of belonging to allow Olimpia Milano to crown an extraordinary 2022-2023 season by winning a historic Scudetto, the 30th, the one with the third star.
A well-deserved double for the Milanese club after last season’s triumph, which confirms its winning role on the Italian basketball scene. This success adds to their collection of trophies. A hard-fought triumph, all the more intense because it came at the end of a memorable final, and only in game 7.
A further step forward for the Olimpia project, which since the arrival of Ettore Messina has made the most of an elite- and ever-improving squad. This is a unique team that brings together famous foreign and Italian stars. The latter include Nicolò Melli and Gigi Datome, both of whom will be crucial in the final play-off.
From the 1930s to present day: the values behind the victories
The secret of success lies in the ability to learn from history, especially one’s own, and to project the most important victories into the future, focusing on self-improvement and inspiring new generations.
From the insight of Fratelli Borletti, who, in the cradle of a Milan reborn after the First World War, conceived the idea of using basketball as an instrument of aggregation and social unity, to the recent victories under the Armani brand that have brought the team back to the top of the European basketball scene. Olimpia has witnessed almost a century of Italian sport, never lacking in timeless feats achieved by its own strength.
To tell the story of the “Red Shoes”, the team’s most popular and well-known nickname, is to go back in time to the decades of the Italian twentieth century, to discover forgotten parts of Italy that perfectly reflect the cultural and sporting importance of Olimpia Milano.
The Milanese team has always been one step ahead, able to interpret the changes in our society, in which the capital of Lombardy, an industrious avant-garde European centre, has often played a major role.
The victories of “Red Shoes” both in Italy and Europe
It would be impossible to list the team’s victories in the second half of the last century and the beginning of this one without mentioning a great protagonist on the court or a season that has gone down in history.
Olimpia have won no fewer than thirty national titles, an absolute record for our league. It is a testament to the continuity of management, which has weathered changes in ownership and drastic changes in the club. Nine international cups have been won over the decades, including three Euroleague trophies and an Intercontinental Cup. Triumphs that have been shared by some of the most important names in Italian sport and that perfectly illustrate the role of the Red Shoes in the development of Italian basketball as a whole.
Ties to the city and territory
Despite the nine international cups in the club’s trophy cabinet, the most striking aspect of Olimpia’s history is its deep love of the city, which year after year shows a sincere and passionate interest in the team’s affairs.
Embracing Olimpia’s project means reflecting the values of a club that has always celebrated its bond with the community of its city and region, working side by side with local experts to create a sustainable and virtuous ecosystem. The leading team is only the heart of this framework.
The Olimpia Milano universe fully shares all the values of Intesa Sanpaolo’s branded sports, as set out in the Group’s Manifesto, from the care for fans that makes every home game an exciting experience for the whole family, to the Armani Junior Program, which promotes basketball and its values by directly involving local small businesses in the discovery and development of talent.
Last updated 17 October 2023