Our brand

Company identity code

With the aim of confirming and increasing awareness and the image of the Intesa Sanpaolo brand, a unique, exclusive visual style was created and adopted immediately after the merger, for the whole Intesa Sanpaolo Group.
All the banks and companies that are part of it aligned their image to the company identity, thus reinforcing their membership of the Group and their recognisability.
The Intesa Sanpaolo trademark was the origin for the company identity code and the Group system of graphic symbols; common, recognizable identification elements are represented by the use of the lettering (“Trajan” font) and the colour (green) of the parent company, preceded by the coloured, square logo (aqueduct) as a strong element of membership of the Group.


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