Momentum for the green revolution

Ellen MacArthur, Chairman and founder of the Ellen MacArthur Foundation, and Carlo Messina, CEO of Intesa Sanpaolo Group, handshake after signing agreement on Global Partnership in 2015 in Milan

“The other part of it was to work with industry – with front-running industrial players that could get stuff done quickly to bring an ecosystem around.”
This is where Intesa Sanpaolo comes in as one of 10 core global partners, who not only underpin the Foundation’s work but lead by example within their own industries.
“Within the 10 we have a real mix – tending to be companies representative of a sector,” says Morlet. “Intesa Sanpaolo is our financial services partner, but we have others in automotive, fast-moving consumer goods, fashion, plastics, food…”
But while a fashion house has something tangible to work with – changing to use less water in its manufacturing processes, for example – the potential of finance is harder to grasp.
“Finance is an essential part of the economy and for the agenda of the super-economy it’s a propellant; it’s the fuel that sits behind businesses across all the other sectors,” explains Morlet. “Intesa Sanpaolo is a leader in the banking sector, particularly as we talk about the circular economy.”
Then there is the fact that the bank is based in Italy. “It is a very interesting place for a number of dimensions of the circular economy, whether it’s materials sciences, the bio-economy or design – all of these are representative of Italy’s brand and in the circular economy context they’re doing some amazing things.” 

Many of the individual firms involved are customers of Intesa Sanpaolo, meaning the bank has leverage to ensure the right sort of commitments and investments.
“If you want to promote a circular economy, you need to understand how to measure circularity,” explains Morlet. “Intesa Sanpaolo has set up a series of criteria to measure and make decisions on lending to direct €5 billion towards circular-economic activity. That deliberate intention is hugely important.”
The relationship between Intesa Sanpaolo and the Ellen MacArthur Foundation having been refreshed, what is there still to achieve?
“Everybody’s learning and the whole topic is evolving, but working with Intesa Sanpaolo going forward we’re looking at the role of finance in the circular economy and how we bring other financial institutions from different parts of finance together.”
Despite gloomy newspaper headlines, Morlet remains upbeat: “Knowing we can shift our industrial systems quickly makes me optimistic that this is something that could make a big difference.”