Introducing digital wealth management platform Fideuram Direct

The image accompanying the News Fideuram Direct, the new digital wealth management platform, portrays a smiling young man in his living room consulting his PC with one hand and holding a cup with the other.

Fideuram Direct, a digital wealth management platform dedicated to savers and traders interested in investing in financial markets remotely and with a fully digital experience, is now operational.

The main innovative, secure digital solutions made available by Fideuram Direct include:

  • Advanced trading platforms
  • Asset management
  • Selection of funds and Sicavs of leading international investment firms
  • Current account and payment cards

Fideuram Direct was created by combining the skills and solidity of Fideuram – Intesa Sanpaolo Private Banking with the digital experience of IW Bank (integrated into Fideuram-ISPB in February 2022), which already has around 60,000 customers and over €2.4 billion in assets under management.

The launch of Fideuram Direct is in line with the strong push towards digitalisation that characterises the Intesa Sanpaolo Group's 2022-2025 Business Plan, in order to offer top-notch services to high-tech/low-touch clients.

The new way of operating offered by Fideuram Direct complements the consolidated one of networks of financial advisors and private bankers, and will be expanded, over time, thanks to the top professionals at Fideuram Asset Management SGR and the Swiss firm Alpian, with which an integrated strategic development model is already in place.