Digital financial advice: presenting "Direct Advisory" by Fideuram – ISPB

The image accompanying the News on 'Direct Advisory', a digital financial advisory service for investment management, portrays a brown man, with beard and glasses, in a light-coloured jacket and shirt, smiling while holding a tablet in his hands

Fideuram – Intesa Sanpaolo Private Banking presents "Direct Advisory", the new remote, investment management advisory service, which leverages a team of Direct Bankers: it is the first digital network of private bankers to operate in fully remote form through digital solutions.

Direct Advisory expands the offer of Fideuram Direct the digital platform for savers and traders who want to invest remotely in financial markets.

"The strategic repositioning of our Group, which began almost ten years ago, towards private banking, asset management and insurance, has contributed decisively to bringing us to a leading position in Europe for solidity, efficiency and profitability. The latest Business Plan saw us open numerous innovation projects: in a market where technology will always be a dominant factor, we are always going to be a driving force”


Carlo Messina, CEO of Intesa Sanpaolo

“With Fideuram Direct, the first digital network of private bankers, customers who wish to rely on a specialist, experienced and trusted adviser, can now choose to operate through a range of technological tools”


Tommaso Corcos, Managing Director of Fideuram – Intesa Sanpaolo Private Banking

Direct Advisory stands out for: