Financial education: art explains economics at the Savings Museum

The image accompanying the News on the new "Admire" room of the Savings Museum in which virtual reality animates ten works of art to illustrate the principles of economics, portrays a man at the station with the oculus

The Savings Museum is inaugurating its new interactive room “Admire”: a space in which virtual reality is used to explain the principles of economics in an original, engaging way, thanks to an animated reproduction of ten works of art.

In fact, the new room contains two virtual reality stations that, through interactive seats and latest-generation Oculus devices, provide an immersive experience of topics such as the creation of banks, the evolution of financial markets, the origins of consumer society and taxation.

“With this new initiative of the Savings Museum, financial education – a means of growth for society and individuals – is introduced through art according to an original, open and creative interdisciplinary approach.”


Gian Maria Gros-Pietro, Chairman of Intesa Sanpaolo

The ten works of art and their connection to economics and finance
  • Maximilien Luce (1858-1941), Bathers - Christie's Images Limited - Factory
  • Benozzo Gozzoli, Procession of the Magi (1459), Palazzo Medici Riccardi - Florence, Italy - Holding company
  • Joachim Beuckelaer, Fish Market (1569), Capodimonte Museum - Naples, Italy - Market
  • Iacopo de' Barbari, Luca Pacioli (1495), Capodimonte Museum - Naples, Italy - Accounts
  • Pieter Paul Rubens, Portrait of Maria di Antonio Serra (1606), Kingston Lacy, The National Trust - Dorset, England - Wealth
  • Pieter Brueghel the Younger, The Tax Collector's Office (1615), The Art Gallery of South Australia - Adelaide, Australia - Taxation
  • Edouard Manet, A Bar at the Folies Bergère (1881-82), Courtauld Gallery - London, England - Consumption
  • Marinus van Reymerswaele, The Money Changer and his Wife (1540), Museo Nazionale del Bargello - Florence, Italy - Savings
  • Edward Hopper, Nighthawks (1942), Art Institute of Chicago - Chicago, USA - Crisis
  • Pierre Bonnard, Portrait of Ambroise Vollard with a Cat (1924) Petit Palais - Paris, France - Investment

What is the Savings Museum?

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