Financial education: art explains economics at the Savings Museum
The Savings Museum is inaugurating its new interactive room “Admire”: a space in which virtual reality is used to explain the principles of economics in an original, engaging way, thanks to an animated reproduction of ten works of art.
In fact, the new room contains two virtual reality stations that, through interactive seats and latest-generation Oculus devices, provide an immersive experience of topics such as the creation of banks, the evolution of financial markets, the origins of consumer society and taxation.
“With this new initiative of the Savings Museum, financial education – a means of growth for society and individuals – is introduced through art according to an original, open and creative interdisciplinary approach.”
Gian Maria Gros-Pietro, Chairman of Intesa Sanpaolo
The works of art that introduce the visitor to the discovery of the principles of economics are by artists such as Peter Paul Rubens, Édouard Manet, Edward Hopper, Pieter Brueghel and Pierre Bonnard and have been selected for the affinity of their subjects to the themes they explore.
- Maximilien Luce (1858-1941), Bathers - Christie's Images Limited - Factory
- Benozzo Gozzoli, Procession of the Magi (1459), Palazzo Medici Riccardi - Florence, Italy - Holding company
- Joachim Beuckelaer, Fish Market (1569), Capodimonte Museum - Naples, Italy - Market
- Iacopo de' Barbari, Luca Pacioli (1495), Capodimonte Museum - Naples, Italy - Accounts
- Pieter Paul Rubens, Portrait of Maria di Antonio Serra (1606), Kingston Lacy, The National Trust - Dorset, England - Wealth
- Pieter Brueghel the Younger, The Tax Collector's Office (1615), The Art Gallery of South Australia - Adelaide, Australia - Taxation
- Edouard Manet, A Bar at the Folies Bergère (1881-82), Courtauld Gallery - London, England - Consumption
- Marinus van Reymerswaele, The Money Changer and his Wife (1540), Museo Nazionale del Bargello - Florence, Italy - Savings
- Edward Hopper, Nighthawks (1942), Art Institute of Chicago - Chicago, USA - Crisis
- Pierre Bonnard, Portrait of Ambroise Vollard with a Cat (1924) Petit Palais - Paris, France - Investment
The initiative responds to the Savings Museum's goal of spreading financial education in a simple and fun way.
What is the Savings Museum?
Created in 2012 at the initiative of Intesa Sanpaolo, the Turin Savings Museum is a unique, innovative and fun place where visitors approach the concepts of savings and investment in a clear, simple language.
It is dedicated to families, adults and children: a space where they can improve their level of financial literacy and consequently their ability to manage their money in an informed manner.
It is not a traditional museum, but an edutainment project in which audiovisual and interactive materials (3D videos, documentaries, interviews and theatrical animations) form the basis of the different visitor itineraries.
For more information and reservations, visit the Savings Museum website.
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Last updated 1 March 2024 at 09:30:38
