Furniture industry: prioritising innovation, sustainability and new markets

The image accompanying the News on the participation of Intesa Sanpaolo at the Salone del Mobile.Milano, as the first Italian bank to provide financial support to the design sector and the Italian home system, as well as an institutional partner, portrays the entrance of visitors to the Salone

Intesa Sanpaolo, Italy's leading bank in financial support for the Italian design and home system sector, organised the talk “Italian excellence: Strategic investments and competitive advantages for the international development of the supply chain” at Salone del Mobile.Milano.

The event, involving entrepreneurs, designers and start-ups, was dedicated to discussing:

  • technological and digital innovation
  • geographical and generational repositioning

as levers for growth in the medium to long term.

In addition, the green and energy transformation is increasingly emerging as a strategic element within the design and furniture supply chain, with a decisive role in the success of companies and their impact on the local economy.

In fact, for the furniture and furnishing sector, its supply chain system is among the levers of development that have enabled Italy’s distinctive positioning: this quality and uniqueness must now be supported by investment strategies attentive to innovation and sustainability – a key to foreign markets.

Through its Supply Chain Development Programme, Intesa Sanpaolo has already activated about 40 supply chain contracts for the home system, corresponding to 450 suppliers and about 3,200 employees, with a turnover of over €2 billion.

In the three-year period 2020-2023, Intesa Sanpaolo also supported more than 45,000 companies in their internationalisation and export processes with around €4 billion.

According to an analysis by Intesa Sanpaolo's Research Department, presented for the occasion, the Italian furniture industry, with around 15,000 companies and over 128,000 employees (3.3% of total manufacturing), is one of the flagship sectors of Italian excellence and has been one of the main drivers of Italy's post-Covid recovery: innovation, sustainability, international projection and marketing will remain crucial to sustaining the sector's growth and profitability.

“The scenario for the furniture sector: strategies and competitive advantages for the international development of the supply chain”