Population ageing: Intesa Sanpaolo supports seniors and their caregivers
Population ageing and the growing need for assistance that this change implies has long been a focus of attention for the Intesa Sanpaolo Group, which has developed projects and partnerships to support the public welfare system, increasingly necessary to ensure the social and economic well-being of families and the nation.
In addition to the number of elderly people – in Italy those over 65 will make up 35% of the population by 2050 – the number of caregivers will also grow, with significant impacts on their lives from an economic, social and psychological point of view.
"In our position of as market leader, leveraging our bancassurance model, we have developed an integrated response to the immediate and future needs of seniors and their caregivers, in the form of dedicated financial and insurance products, recently expanded by innovative offerings in the areas of wellness, entertainment and social services”
Nicola Fioravanti, CEO of Intesa Sanpaolo Vita and Head of Intesa Sanpaolo's Insurance Division.
One example is Spazioxnoi in Milan, a place for socialising and services designed for seniors and their physical and mental wellbeing: a gathering spot in support of everyday life and leisure time, with offerings such as fitness courses and cultural events.
“Caregivers, demographic changes and new protection needs in a changing society”
The challenges posed by the progressive ageing of the Italian population were the focus of the session “Caregivers, demographic changes and new protection needs in a changing society”: an opportunity to discuss the issue of longevity and initiatives that can provide concrete responses to the needs of the elderly and their caregivers.
Italy's social welfare system was created in the 1950s, a time of growth in the country when young people were very numerous. Today, that model can no longer work: demographic imbalances make it increasingly difficult to cover the costs of caring for the elderly.
In addition, looking forward, welfare must be thought of not only as protection, but also support and help for people.
More specifically, there are two types of growing needs: “hard” and “soft”. The former relate to care and health and the latter to entertainment and well-being.
Within this framework, the importance of the role played by caregivers means that they too require attention and adequate support measures to enable them to perform their tasks.
Two papers were presented at the meeting:
- "La Società in divenire" (“A Transforming Society” – Italian only), dedicated to the topic of demographics, active ageing and how the ongoing changes require a responsiveness in intergenerational models of living, relationships, support and care.
Presented by Alessandro Rosina, Full Professor of Demographics and Social Statistics at the Faculty of Economics, Catholic University of Milan - "I caregiver familiari in Italia" (“Family Caregivers in Italy” – Italian only), dedicated to the role of family caregivers and their difficulties: work-life balance, prejudice and discrimination in the workplace, lack of resources and information on how to access existing support measures.
Presented by Costanza Oliva and Matteo Negri, students in the “Walter Tobagi” master's degree programme in Journalism
Last updated 22 March 2024 at 16:07:43
