Supporting winemakers with growth in foreign markets

The image accompanying the News on Intesa Sanpaolo's participation in Vinitaly 2024 with the meeting "Internationalization supply chains. Italian agri-food companies between old and new markets", portrays a young sommelier in a white shirt and black jacket holding a glass of red wine in the act of bringing it to his nose to smell its aroma

At Vinitaly 2024 Intesa Sanpaolo organised the event “Internationalisation chains: Italian agri-food companies, between markets old and new”, which took stock of the opportunities and challenges in the Italian wine-making sector, in view of the bank's specific focus on agribusiness.

The main opportunities for the sector include:

  • international markets, where Italy consolidated its market share in 2022, coming firmly in second place among world exporters, with around one-fifth of world flows: results supported by the excellent qualitative positioning of Italian wine, its strong ties to its territory and the rich biodiversity of Italian vineyards. Work remains to be done on properly positioning the price of the country's wine offerings – which still fetch a low price in relation to their quality

The main challenges for the future include:

  • investments in technology and digitalisation of processes, fundamental for the evolution of the sector, which will need to be supported, especially in the Italian context, characterised by smaller companies than at the European level
  • the ability to achieve greater structure, including through combinations and a supply chain approach, to have the strength to make the investments needed to continue to compete successfully in international markets

These challenges are also being driven by new consumption trends (young people less interested in structured wines), changing lifestyles (alcohol-free wine) and the quest for a balance between savings and quality (value for money). 

Intesa Sanpaolo focuses closely on the agri-food sector: