Launched by Caterpillar and Radio2 in 2005, the eighteenth edition of M’illumino di Meno this year has as its motto "Switch off, pedal, revive and improve".
The 2022 edition aims to promote sustainable mobility on the one hand, the symbol of which is the bicycle for its immediate effect in reducing pollution due to fossil fuels and, on the other hand, to support planting, the main tool for cleaning up the air and promote the ecological transition. This commitment will be witnessed respectively by the cyclist Paola Gianotti and the plant neurobiologist Stefano Mancuso.
Above all, the original goal of the initiative: to raise awareness of energy saving.
Intesa Sanpaolo, in its role as diffuser of the principles of sustainability and supporter of the green transition of its customers, has chosen to raise awareness on the issues relating to the initiative through symbolic gestures. For the occasion, in fact:
- the Gallerie d’Italia in Milan, Naples and Vicenza will cut off the external lighting from 18.00 to 19.30;
- the lighting of some areas of the skyscraper will be suspended in the evening between 11 and 12 March;
- messages will be displayed on the screens of the ATMs to sensitize customers to behave more responsibly, favoring sustainable mobility and emphasizing the important role of plants.
Both issues are relevant to our Group. The new Business Plan 2022-2025 provides, in fact, funding to support sustainable mobility and urban regeneration projects, as well as the protection and restoration of natural capital. For this reason, over 100 million trees will be planted over the four-year period of the Plan, with direct Group initiatives or dedicated customer loans, and adopting a specific biodiversity policy.
March, 11 2022