Design is a crucial tool in making the circular economy happen. Not only will it help us rethink products and how they are made, it will also help us re-shape systems in business and beyond.
Chris Grantham, Circular Economy Executive Director at Ideo, says: “When we think about the scope of design, that has drastically shifted. With the circular economy we’re thinking about designing organisations to support their desire to have a circular impact.”
This idea, of more broadly applying design, is called design thinking. Applying design thinking could change an entire business model, including KPIs and how a company measures its value.
It could also mean redesigning how a business is owned and governed. This can allow companies to capture and create value differently.