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Isybank, the first among Apple's free apps, launches digital piggy bank

The image accompanying the News on isybank App most downloaded in Italy on Apple devices and the launch of isySalvadanaio, a free savings service appreciated by the younger generation, portrays the Gioia 22 skyscraper in Milan, known as the glass shard, headquarters of isybank

The isybank app ranks no. 1 in the App Store's free app ranking, being the most downloaded app in Italy on Apple devices since 1 October 2024.

A leadership position that confirms its popularity in particular among young people, to whom isybank's offer devotes specific attention: an example is the launch of isySalvadanaio, a free service that allows you to set aside small or large sums directly in the app.

The digital piggy bank is a form of saving that uses a completely digital and intuitive experience.

To activate isySalvadanaio, simply create a savings goal and decide how much to allocate to it through periodic allocations or automatically transfer all rounding up to debited expenses, transfers, utilities, car tax and purchases made with the credit/debit card. The choice can always be changed later and the amounts set aside for savings are available at any time. 

"isySalvadanaio makes it possible to approach saving in an easy and immediate way: like our entire offer, it was created by listening to the requests of our customers, whom we accompany in realising their projects, from the smallest to the most important ones, setting aside sums of money almost without realising it, and thus promoting virtuous behaviour to grow over time with us"


Antonio Valitutti, Chief Executive Officer of isybank

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