Aretè 2022 Award to Webecome for responsible communication

Webecome wins the Aretè award promoted by Piccola Industria Confindustria, the CSR and social innovation exhibition, the Cariplo Foundation, the 24Ore Group and Bfc Forbes. The president and creator of the award is the journalist Enzo Argante.

The 5 October - as part of the CSR and Social Innovation Exhibition underway at the Bocconi University in Milan - the ceremony for the delivery of the Aretè Award, the prestigious award, now in its nineteenth edition, was held. The awards were given to people who stood out for their commitment to sustainability and public and private, cultural and media companies who distinguished themselves in 2022 in their field for the effectiveness of their responsible communication.           
The jury, led by Luciano Floridi, philosopher and academic from the University of Oxford, and the press jury, led by Alessandro Rossi, director of Forbes, awarded Webecome of Intesa Sanpaolo the prize in the "financial communication" category.

Elisa Zambito Marsala, Head of Social Development Programs and Relations with Universities, received the award.

Webecome is the unique and inclusive educational proposal that Intesa Sanpaolo provides to support parents and primary school teachers in preventing and combating new forms of social hardship, phenomena that are increasingly widespread even among the youngest.
By using design as a mindset and design approach, Webecome aggregates different researches, contents, tools, experiences and skills in an educational proposal that is effective in contributing to the development and growth of the younger generations.
Webecome suggests an educational approach that recognizes the child's role as an active protagonist in his growth path and in the society in which he lives.
The thematic paths collected in the Alfabeto per Crescere have been designed with the involvement of teachers and are featured by a positive and proactive approach that focuses the educational expertise on a specific educational value and offers ideas to facilitate the path of children towards growth and active citizenship in the society of tomorrow.

Intesa Sanpaolo has the ambition to make available to the community the own heritage of experience with the aim to contribute to the cultural and social growth of the younger generations. Webecome relates to the Bank knowledge in releasing energy in the addressed communities and in driving improvement and transformative processes.

The winners were selected by the juries based on the inspiring criteria of the award: ethics, transparency, sensitivity and fairness, at the basis of responsible communication. These are the winners in the various categories in the competition.