Aretè 2022 Award to Webecome for responsible communication

Webecome received the "Areté Award" for responsible communication, becoming ever morea project that contributes to strengthening the social impact of the Bank.

Aretè Award

Webecome wins the Aretè award promoted by Piccola Industria Confindustria, the CSR and social innovation exhibition, the Cariplo Foundation, the 24Ore Group and Bfc Forbes. The president and creator of the award is the journalist Enzo Argante.

The 5 October - as part of the CSR and Social Innovation Exhibition underway at the Bocconi University in Milan - the ceremony for the delivery of the Aretè Award, the prestigious award, now in its nineteenth edition, was held. The awards were given to people who stood out for their commitment to sustainability and public and private, cultural and media companies who distinguished themselves in 2022 in their field for the effectiveness of their responsible communication.           
The jury, led by Luciano Floridi, philosopher and academic from the University of Oxford, and the press jury, led by Alessandro Rossi, director of Forbes, awarded Webecome of Intesa Sanpaolo the prize in the "financial communication" category.

Elisa Zambito Marsala, Head of Social Development Programs and Relations with Universities, received the award.

“A great recognition for Intesa Sanpaolo's unique and inclusive educational proposal aimed at supporting parents and primary school teachers in preventing and tackling new forms of social hardship. In the future we will further develope Webecome by adding content and increasing the engagement of schools throughout the country ".

Elisa Marsala Zambito

Webecome, a project for the future of our children

Webecome is the unique and inclusive educational proposal that Intesa Sanpaolo provides to support parents and primary school teachers in preventing and combating new forms of social hardship, phenomena that are increasingly widespread even among the youngest.
By using design as a mindset and design approach, Webecome aggregates different researches, contents, tools, experiences and skills in an educational proposal that is effective in contributing to the development and growth of the younger generations.
Webecome suggests an educational approach that recognizes the child's role as an active protagonist in his growth path and in the society in which he lives.
The thematic paths collected in the Alfabeto per Crescere have been designed with the involvement of teachers and are featured by a positive and proactive approach that focuses the educational expertise on a specific educational value and offers ideas to facilitate the path of children towards growth and active citizenship in the society of tomorrow.

Intesa Sanpaolo has the ambition to make available to the community the own heritage of experience with the aim to contribute to the cultural and social growth of the younger generations. Webecome relates to the Bank knowledge in releasing energy in the addressed communities and in driving improvement and transformative processes.

Aretè award XIX edition

The winners were selected by the juries based on the inspiring criteria of the award: ethics, transparency, sensitivity and fairness, at the basis of responsible communication. These are the winners in the various categories in the competition.

Masters of Responsibility

People who have stood out for their commitment to sustainability:

  • Federico Sella, Banca Patrimoni Sella - for the depth given to the concept of sustainable
  • Suor Rosalina, Comunità Shalom - for his commitment to the young, fragile and lost
  • Renzo Rosso e Arianna Alessi, Fondazione Otb Group - for hundreds of social development projects around the world
  • Andrea Rapaccini, President of Music Innovation Hub, who represent Elisa and her green music against global warming
  • Camilla Lunelli, great name in world winemaking and a convinced promoter of carbon neutrality


Special prizes
  • Prize Formiche  
    Alessandro Tozzo con Giuseppe Antonio Malafarina for Avatar Brain Control - Advanced, innovative, visionary technology for real, global inclusion
  • Siamo Jedi Prize
    Marco Cazzato per MaBasta - A young startup, founded by a young man to talk to young people about bullying
  • Digital Humanities
    Eike Schmidt, director of Galleria degli Uffizi
Aretè awards 2022
  • Jury prize
    Torino Social Impact - for the ability to aggregate and include, with over two hundred actors, institutions, companies, research centers, third sector, to work together with a sustainable ecosystem
  • Companies 
    Lavazza -  for the strong commitment pursued in the enhancement of people and the environment, now also disclosed through art
  • Public Communication
    Mibact – for the art of telling the emotions of times of war or peace that are repeated over time; to affirm that Italy repudiates war and expresses full solidarity with Ukraine
  • Social Communication
    Con i bambini - for how it contrasts the educational poverty that prevents awareness of oneself and of the world
    Emergency - for the story of a mother and daughter, a commitment to the weakest and against any war
  • Financial Communication
    Intesa Sanpaolo - for the generous contribution of skills given to the educating communities to overcome together critical issues, discomfort towards an effective educational path
  • Internal Communication
    Terna - for the intense and constant involvement of employees on social and environmental issues
  • Media
    Rai Sapiens - for highlighting the implacability of climate change, its causes and effects, while the problem is still denied by many
  • Absolute Prize
    Fuori era primavera - by Rai Cinema, directed by Gabriele Salvatores

Intesa Sanpaolo for education

Here are some initiatives that we support to spread education and knowledge, guarantee the right to study and support research and businesses in the country