We are Premium Partner of the Olympic and Paralympic Winter Games Milano Cortina 2026
For Italy, the Olympic and Paralympic Winter Games Milano Cortina 2026 represent an excellent opportunity to communicate and reiterate universal values such as unity, solidarity, team spirit, loyalty, excellence, determination, health, inclusion, and the overcoming of individual limits. Thanks to the 2018 reform, the Winter Olympic and Paralympic project, in line with the guidelines of the International Olympic Committee, aims to ensure that the Olympic and Paralympic Games are more sustainable, flexible and efficient events, both operationally and in terms of the financial investment involved. Such an approach is also capable of generating a greater socio-cultural impact in terms of the long-term attractiveness of host cities.
There are over 25 million fans of the Olympic and Paralympic Winter Games in Italy, a significant number that will grow further by virtue of the fact that in 2026 the Olympic and Paralympic Games will return to Italy for the fourth time, significantly dialling up the enthusiasm and interest in the event and the competing Italian athletes.
Milano Cortina 2026: the values of sport
Intesa Sanpaolo supports the Olympic and Paralympic Winter Games Milano Cortina 2026 as Premium Partner. A commitment fully in line with the values and principles that inspire the Bank's philosophy and actions in its daily economic, social and cultural activities.
Intesa Sanpaolo shares the underlying values and principles of the Olympic and Paralympic Winter Games Milano Cortina 2026: inclusion, sustainability, solidarity. Always respecting individual diversity as an indispensable source of collective growth.
Opportunity for the growth and promotion of Italy
As Italy's leading bank, Intesa Sanpaolo feels obligated to contribute to the success of an international event which, watched by millions of spectators worldwide, represents an unmissable opportunity for the growth of the country and the promotion of Italian excellence and potential. The Olympic and Paralympic Winter Games Milano Cortina 2026 is sporting event of global significance with a total estimated economic value currently between 1.45 and 1.55 billion euro, and over 2 million potential visitors during the Olympics and 450,000 during the Paralympics.
The campaign: “It is more than just taking part in the world's biggest sporting event. It is promoting the beauty of our country”
It is more than taking part in a great sporting event, it is promoting the beauty and strength of Italy, with cohesion and pride. Milano Cortina 2026 is a historic moment that brings together sport, culture and innovation. We have chosen to communicate our tangible commitment to Italy with a campaign that emphasises our role as domestic partner of the Olympic and Paralympic Winter Games Milano Cortina 2026. A choice that underlines our pride at being a driving force for the regions, young people and businesses, sharing the universal values of the Olympics.
Strengthening our bond with the region: Intesa Sanpaolo's initiatives for the Olympic and Paralympic Winter Games Milano Cortina 2026
Taking part in the Olympic and Paralympic Winter Games is a valuable opportunity to strengthen the historical, cultural and socioeconomic ties that the Bank has forged with the areas where the competitions and related ceremonies will be held. Milano Cortina 2026 will involve the regions of Lombardy, Veneto and Trentino-Alto Adige, areas in which our banking group and some of the Foundation shareholders have a strong and highly expert presence.
The competition venues of the Olympic and Paralympic Winter Games Milano Cortina 2026 will be Milan, Cortina d'Ampezzo, Bormio, Livigno, Anterselva/Antholz and Val di Fiemme, which will be joined by Verona for the closing ceremony. The opening ceremony of The Winter Olympics will be held on 6 February at the San Siro stadium in Milan. The Paralympic Winter Games will begin on 6 March in the picturesque setting of the Arena di Verona and will take place in Milan, Cortina and Val di Fiemme.
Intesa Sanpaolo will contribute to Milano Cortina 2026 both economically and with artistic and communication ideas and projects. It will do this through the Cultural Olympiad programme, with the calendar of the Gallerie d’Italia museum network, in particular the Milan and Vicenza sites, and with education courses promoted in schools nationwide, with financial literacy initiatives developed by the Museum of Saving.
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