Support to “MILANO. The Inside Story of Italian Fashion” movie

The image that accompanies the News on support for the production of "MILAN: The Inside Story of Italian Fashion" portrays a cameraman at work on a film set, in front of a clapperboard that kicks off filming

Intesa Sanpaolo supported the production of Milano. The Inside Story of Italian Fashion, a film directed by John Maggio and written by Alan Friedman and Giuseppe Pedersoli, which tells the story of Italian fashion in the 1980s as a driver of the international recovery and a symbol of Italian craftsmanship.

The screening of the documentary film on the history of Italian fashion closed out the Milan fashion week, and its release in cinemas is scheduled for later this year.

Intesa Sanpaolo is renewing its commitment to supporting film production, a key sector for Italy's cultural growth and the promotion of its excellence abroad, confirming its leadership in the Italian audiovisual sector.

Through the specialist Media & Culture desk of its Banca dei Territori division, Intesa Sanpaolo has disbursed over €2.2 billion to the audiovisual sector since 2009, financially supporting the production of over 550 Italian and international films and TV series, along with over 120 commercials, factuals and TV formats.