Wealth advisory and protection: Intesa Sanpaolo Group’s integrated model
23 April 2026
Fideuram - Intesa Sanpaolo Private Banking is further evolving its advisory model by focusing on an increasingly structural integration between financial planning services and risk management. This approach responds to profound changes in client needs, characterised by:
- longer life expectancy
- more complex wealth structures
- growing exposure to personal, health and asset-related risks
In this context, protection is no longer a secondary element, but a cornerstone of advanced advisory, an essential tool to ensure the continuity of financial plans over time and the safeguarding of wealth across different life stages.
The Italian protection gap
The Italian market still shows a significant gap compared to European standards. Despite annual growth in the protection segment of 7–8% and a total value estimated at around €23 billion, a high share of risks remains uncovered:
- only 11% of owned homes are insured for both the property and its contents
- €41 billion per year (around 20% of total healthcare expenditure) is paid out-of-pocket by households
These figures highlight the need for solutions capable of addressing protection in a systemic way.
Integrated wealth management, protection and advisory solutions
In response to this scenario, Fideuram – Intesa Sanpaolo Private Banking and Intesa Sanpaolo Protezione have collaborated to develop SFERA+, a modular solution designed to support different needs related to family, health and real estate assets.
Developed leveraging the expertise of Intesa Sanpaolo’s Insurance Division, SFERA+ offers coverage that adapts to the different stages of a client’s life, following a lifecycle approach.
The initiative is fully aligned with the Group’s 2026–2029 Business Plan, which identifies advanced advisory as one of the main growth drivers, supported by Intesa Sanpaolo’s wealth management, protection and advisory model, leveraging integrated product factories and distribution networks.
Fideuram Intesa Sanpaolo Private Banking and Intesa Sanpaolo Assicurazioni
Fideuram – Intesa Sanpaolo Private Banking brings together the Group’s financial advisory, wealth management and fiduciary services companies. It is the leading private bank in Italy and among the top in Europe, with AUM exceeding €424.7 billion, consolidated net income of €1.6 billion, total net inflows of €13.2 billion, and 7,000 financial advisors and private bankers.
Intesa Sanpaolo Assicurazioni includes Intesa Sanpaolo Protezione, Fideuram Vita, Intesa Sanpaolo Insurance Agency and InSalute Servizi. With AUM growing to €182.3 billion, net income of €969.7 million and a Solvency Capital Requirement ratio of 259%, it is a leader in bancassurance and pension solutions in Italy.
(data as at 31 December 2025)
Related items:
Last updated 23 April 2026 at 15:46:29
