ISYBANK IS THE MOST DOWNLOADED APP ON THE APP STORE AND PROMOTES THE VALUE OF SAVING WITH A DIGITAL INNOVATION: ISYSALVADANAIO
· The isybank app ranks no. 1 in the App Store's free app ranking, being the most downloaded app in Italy on Apple devices
· Free and easy to use, the digital piggy bank is a popular form of saving for young people, allowing them to set aside small and large amounts
· The initiative increases customers' financial awareness with a view to savings
Milan, 4 October 2024 - Focusing on the value of saving and improving financial awareness is the latest innovation from isybank, Intesa Sanpaolo's digital bank: isySalvadanaio, the free service that allows users to set aside small or large sums of money directly in the app.
Isybank is continuing its growth through an increasingly comprehensive, simple and innovative offer, which stems from listening to customers' needs and requests. Its popularity, particularly among young people, is confirmed by the fact that early October, the app topped the App Store's free app chart, being the most downloaded app in Italy on Apple devices.
To activate it, simply log into the isybank app, create a savings goal - a project, a planned expense or a reserve in case of unforeseen events - and decide how much to allocate to it through periodic allocations or, even simpler, by automatically transferring all rounding up to debited expenses, such as transfers, utilities, car tax and purchases made with the credit/debit card. The choice can always be changed later and the amounts set aside for savings are available at any time.
Combined with one of the three tariff plans available to isybank customers, the digital piggy bank is a form of saving that makes use of a completely digital and intuitive experience: it is easy to understand, simple to use and can help achieve small dreams, or even larger projects. Above all, young people, whom the Intesa Sanpaolo Group has always chosen to support with solutions and services that can concretely help them realise their personal aspirations and ambitions: from their first savings, to access to studies with the perMerito honour loan, to the under-35 mortgage that provides maturities up to 40 years in order to be able to face a more sustainable monthly instalment. For everyday business, they are also offered the isyPrime under35, the most comprehensive plan in the isybank offer, with no account charges nor stamp duty payable.
“Promoting the value of savings and financial awareness, including through the use of simple digital tools, is one of our priorities, especially for young people, to whom isybank devotes constant attention", emphasises Antonio Valitutti, Chief Executive Officer of isybank- “isySalvadanaio offers a simple, immediate approach to saving: like our entire offer, it was created by listening to the requests of our customers, whom we accompany in realising their projects, from the smallest to the most important ones, setting aside sums of money almost without realising it, and thus promoting virtuous behaviour to grow over time with us".
Press information
Intesa Sanpaolo
Media Relations Territorial Bank and Local Media
https://group.intesasanpaolo.com/it/sala-stampa/news
Isybank is the digital bank of the Intesa Sanpaolo Group and is designed for all those who are open to innovation and digital use. Accessible via the App, it is also available through PCs and tablets and has a broader and more innovative product offering than the digital challengers. Characterised by a unique service model, which combines digital and human relations, Intesa Sanpaolo's Digital Branch (more than 2,300 people) is based on the proprietary cloud-based platform isytech, built in collaboration with some of the leading international players, including Google and Thought Machine. Isybank is positioned at the top of the industry for customer security. Launched in June 2023, it plans to reach about one million customers by 2025. https://www.isybank.com/it/
Last updated 4 October 2024 at 18:20
