PRESS RELEASE
INTESA SANPAOLO ASSICURAZIONI KICKS OFF
· New name and renewed corporate structure
· A communication campaign is underway
Milan, December 2nd 2024 – “Intesa Sanpaolo Assicurazioni” is the new name of Intesa Sanpaolo Group’s insurance Company, to renew its support for people, families and businesses both to satisfy the protection needs in the fields of social security, damage, health and welfare, and to manage investments and savings, thanks to a new corporate structure and a renewed brand identity.
Starting from December 1st 2024:
- Intesa Sanpaolo Vita takes on the new name “Intesa Sanpaolo Assicurazioni”, the company that leads the “Intesa Sanpaolo Assicurazioni Insurance Group”; Virginia Borla confirmed CEO, General Manager and Head of the Insurance Division of Intesa Sanpaolo
- “Intesa Sanpaolo Protezione”, born from the merger of Intesa Sanpaolo Assicura with Intesa Sanpaolo RBM Salute and 100% controlled by Intesa Sanpaolo Assicurazioni, becomes a single company for the non-life and health classes, entrusted to the leadership of Massimiliano Dalla Via, CEO and General Manager.
After a decade of constant growth and continuous evolution, the Intesa Sanpaolo Assicurazioni Insurance Group - as of 30 September 2024 - contributed 10% to the gross current profit of the Intesa Sanpaolo Group, thanks to a bancassurance model inspired by CEO Carlo Messina, fully integrated and unique in Italy, which confirms the fundamental role of Intesa Sanpaolo in supporting the country's growth.
At the same time, the communication campaign "Together, we can go far", developed with Accenture Song agency, also kicks off - in the press, social networks, digital and television channels.
The initiative enhances the uniqueness of a brand, the ability to respond to the needs of people, families and businesses and intends to overcome the only idea of protection against risk, enhancing the need to protect oneself as a tool for growth, through a narrative that combines security and development, an instrument of personal and collective freedom and fulfillment, maintaining leadership on insurance investment products.
***
Media contacts:
Intesa Sanpaolo Media Relations Wealth Management
pierantonio.arrighi@intesasanpaolo.com
elena.giavini@intesasanpaolo.com
www.intesasanpaoloassicurazioni.com
Intesa Sanpaolo
Intesa Sanpaolo, with €422 billion in loans and €1.4 trillion in customer financial assets at the end of September 2024, is the largest banking group in Italy, with a significant international presence. It is a European leader in wealth management, with a strong focus on digital and fintech. The Group will provide €115 billion of Impact lending by 2025 to support communities and the green transition, together with a €1.5 billion program (2023-2027) to help people in need. The Bank's network of museums, the Gallerie d'Italia, hosts its owned artistic heritage and cultural projects of recognized value.
News: group.intesasanpaolo.com/en/newsroom
X: @intesasanpaolo
LinkedIn: linkedin.com/company/intesa-sanpaolo
Last updated 2 December 2024 at 15:23
