PRESS RELEASE
Intesa Sanpaolo introduces advanced advisory services in Central and Eastern Europe and Egypt with the launch of a new Financial Advisor network
Intesa Sanpaolo’s International Banks Division launches a new network of Financial Advisors inspired by the Group’s Fideuram model: the first advisors are already operational in Slovakia and Hungary, with the goal of reaching around 1,200 professionals across the Division’s 12 markets by the end of the 2026-2029 Business Plan.
Milan, 6 July 2026 – Intesa Sanpaolo is entering a new phase of international development in Wealth Management & Protection with the launch of a distinctive advisory model within its International Banks Division. As announced with the new brand positioning campaign “Bank on the Right Advice”, a new advanced advisory model is being introduced in Central and Eastern Europe (CEE) and Egypt, based on personalised advice, long-term client relationships, and greater operational flexibility. This marks a further step in the implementation of Intesa Sanpaolo’s 2026–29 Business Plan.
The new model has been launched with an initial network of Financial Advisors already operating in Slovakia and Hungary and will be gradually extended to the International Banks Division’s other markets: Croatia, Serbia, Slovenia, Romania, Albania, Bosnia and Herzegovina, Moldova, Ukraine, the Czech Republic, and Egypt. The goal is to reach approximately 1,200 Financial Advisors and 2,500 Relationship Managers (in branch professionals dedicated to managing customer relationship, delivering tailored solutions) by 2029, serving up to one million affluent clients.
The initiative leverages the experience and expertise developed by Fideuram, the Intesa Sanpaolo Group company that established the modern financial advisory model in Italy and has been a benchmark in Wealth Management and Private Banking for over 50 years. The new model will rely on advanced technological platforms, such as BlackRock’s Aladdin Wealth, and sophisticated risk analysis models, with the aim of supporting clients across different market conditions.
Financial Advisors will offer services that are even better matched to clients’ needs, with greater flexibility in terms of location and working hours, combining the capabilities and knowledge of local banks with the strength of a large international group such as Intesa Sanpaolo. The offering will include innovative investment, protection, and advisory solutions, supported by the expertise of the Group’s product companies, including Eurizon and Intesa Sanpaolo Assicurazioni, along with strategic partnerships with leading international asset management and protection providers.
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“The launch of the Financial Advisor network,” said Paola Papanicolaou, Chief of Intesa Sanpaolo’s International Banks Division, “is a further step in the strategic growth path of our international banks, recently reinforced by the ‘Bank on the Right Advice’ marketing campaign. This initiative underlines Intesa Sanpaolo’s leadership in Wealth Management and Protection — including in markets abroad — and highlights the role of the International Banks Division as a driver of the Group’s growth outside Italy.
“Our goal — continued Paola Papanicolaou — is to further enhance the level of service and personalization in Central and Eastern European markets and in Egypt, leveraging the expertise of our local distribution networks and supporting clients in their financial decisions as a reliable partner, capable of offering clear, responsible, and tailored advice within strong, long-term relationships.”
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Intesa Sanpaolo
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Last updated 6 July 2026 at 16:48
