Intesa Sanpaolo Assicurazioni joins the Conference of European Bancassurers
23 February 2026
Intesa Sanpaolo Assicurazioni has joined the Conference of European Bancassurers (CEB), becoming the first Italian bancassurance operator to enter the European association, which brings together 21 insurance companies across the continent. The move strengthens the company’s international positioning and its contribution to regulatory and strategic dialogue on the evolution of the bancassurance model.
The role of CEB in European bancassurance and regulatory dialogue
The Conference of European Bancassurers promotes collaboration among industry players, institutions and stakeholders to highlight the value of bancassurance for consumers, the insurance industry and society. Its activities include organising events, supporting research initiatives and analysing regulatory developments at both European and local levels.
Key areas of focus include:
- promoting sustainability and the development of the bancassurance model
- enhancing consumer awareness of insurance value
- contributing to the reduction of protection gaps
- assessing legislative and regulatory changes affecting insurance
- supporting member companies in relations with European and international institutions and professional bodies.
Strategic implications for Intesa Sanpaolo Assicurazioni
By joining CEB, Intesa Sanpaolo Assicurazioni reinforces its role in European discussions on industry transformation, competition dynamics and regulatory frameworks shaping the future of insurance distribution and bancassurance.
“Our participation in the Conference of European Bancassurers as the first Italian operator in the sector strengthens our commitment to proactively participate in the growth and recognition of the bancassurance model on a European scale. A comprehensive dialogue between the main market players and institutions, combined with an in-depth analysis of regulatory issues, will foster the development of increasingly robust and sustainable insurance solutions”
Virginia Borla, CEO and General Manager of Intesa Sanpaolo Assicurazioni
Strengthening European engagement and industry positioning
Through participation in Conference of European Bancassurers (CEB) initiatives, Intesa Sanpaolo Assicurazioni will contribute to discussions on policy evolution, sustainability and innovation within the insurance sector, supporting the development of a more resilient European bancassurance ecosystem and enhancing cooperation across the industry.
Related items:
Last updated 23 February 2026 at 10:02:50
