Intesa Sanpaolo’s Museum of Saving reaches 154,000 users in 2025
16 January 2026
In 2025 Intesa Sanpaolo’s Museum of Saving (Museo del Risparmio) engaged more than 154,000 users through educational and outreach activities, reinforcing its role as a leading player in financial education in Italy. The audience included around 132,500 students and teachers from primary and secondary schools and 21,500 adults and families, reached through events, dedicated initiatives and educational visits, with more than 2,500 hours of training delivered both on site and online.
Expanding educational programmes and teaching model
The 2025 results confirm the strength of the Museum of Saving’s educational model, based on edutainment, research and impact assessment, and on a structured combination of physical and digital activities. The approach aims to make economic and financial knowledge accessible and relevant throughout people’s lives, addressing a growing demand for high-quality financial education.
“2025 marked a year of consolidation and further growth for the Museum of Saving, at a time when financial education is increasingly recognised as a key driver of individual and collective wellbeing”
Giovanna Paladino, Director and Curator of Intesa Sanpaolo’s Museum of Saving
Outreach to schools and adult audiences
Throughout the year, the Museum of Saving delivered a monthly programme of hybrid events for both school audiences and adults. Key topics included the basics of financial education, digital security in online payments, responsible consumption, protection against fraud and economic abuse, sustainability and social inclusion.
In the education system, around 8,400 students took part in on-site activities, while more than 124,000 students were involved remotely with the support of dedicated tutors. Overall, 1,581 educational sessions were delivered, amounting to 2,266 hours of training.
Research and international engagement
In 2025 the Museum of Saving also presented the results of the survey “Optimism is the spice of life”, conducted on a representative sample of 3,868 Italian adults. The research highlighted the relationship between optimism, happiness and financial planning, showing how these factors support more effective money management and help reduce financial anxiety.
The Museum’s commitment also extends beyond Italy through FLITIN – Financial Literacy International Network, which in 2025 engaged more than 12,400 students across several European and Mediterranean countries.
Contribution to Gen26, education programme of the Milano Cortina 2026 Olympic and Paralympic Winter Games
In 2026 the Museum of Saving will be among the key contributors to Gen26, the educational and social initiative of the Milano Cortina 2026 Olympic and Paralympic Winter Games, developed by the Milano Cortina 2026 Foundation.
Gen26 aims to promote awareness of universal values such as respect, inclusion, equal dignity, sustainability and commitment to achieving goals, while encouraging healthy lifestyles and daily sports participation among children, adolescents and young adults through a range of educational and participatory activities.
The Museum’s contribution will include financial education and financial literacy initiatives for schools, selected athletes and the general public, with activities designed to promote economic awareness in contexts such as sport, which are characterised by short careers and irregular income streams.
Last updated 16 January 2026 at 16:04:15
