Intesa Sanpaolo supports Italian cinema and audiovisual industry with €5 bln
Intesa Sanpaolo is providing €5 billion in support of the Italian cinema and audiovisual production industry, an important economic resource for the country with a multiplier effect on the related tourism, design and fashion industry supply chains.
The €5 billion comes in addition to the over €2.4 billion in loans already dedicated to the sector since 2009: with more than €7 billion in total financing available, Intesa Sanpaolo continues its key role for the Italian film industry, which promotes the country's image and culture abroad and showcases its products.
The film and audiovisual sector is made up of over 15,000 companies and provides nearly 200,000 direct and indirect jobs, particularly for young and female workers, while also showing a significant propensity for exports*.
The film industry also helps shape the perception of Italy in the world, with its cultural, tourism and industrial offerings, and draw visitors and companies, with a knock-on effect on local communities and economies.
The project is part of the €410 billion in support made available by the Group to help achieve the objectives of the NRRP by 2026.
Intesa Sanpaolo for Cinema - Media & Culture Specialist Desk
Through its specialist desk, the Group has provided financial support to the production of over 580 national and international films and TV series, as well as over 150 commercials, factuals and TV formats.
In addition, drawing on its long-standing relationships with key players such as majors, independent studios, broadcasters and OTTs, Intesa Sanpaolo supports foreign executive productions in Italy, with positive consequences for employment and driving professional growth in the sector.
The productions supported in recent months include:
- The feature films that participated in the 73rd Berlin Film Festival Laggiù qualcuno mi ama, a documentary by Mario Martone dedicated to Massimo Troisi, and L'ultima notte d'Amore by Andrea di Stefano with Pierfrancesco Favino
- Tell It Like a Woman, an anthology by seven different female filmmakers from around the world highlighting stories of women, courage and determination, also screened at the UN
- Lamborghini - The man behind the legend, dedicated to the story of Ferruccio Lamborghini
- Ferrari, an international production about Enzo Ferrari, directed by Michael Mann
- Milano: The Inside Story of Italia Fashion, on the history of Italian fashion
- Los Angeles, Italy Festival (for the sixth consecutive year) organised by Istituto Capri nel Mondo with the Ministry of Culture and ICE, which introduces Oscar night and promotes Italian cinema worldwide.
In addition, in the coming days Intesa Sanpaolo will be supporting the film Il sol dell'avvenire by Nanni Moretti, which is competing for the Palme d'Or at the Cannes Film Festival.
*Unioncamere data
Last updated 17 May 2023 at 18:26:29
