Private banking: Fideuram Direct launches in Belgium and Luxembourg
7 Novembre 2025
Fideuram - Intesa Sanpaolo Private Banking grows in Europe with the launch in Belgium and Luxembourg of Fideuram Direct – its Digital Wealth Management platform - in collaboration with BlackRock.
The initiative aims at:
- making investing accessible to a broader audience
- offering simple and transparent tools that suit everyday life
- guiding clients on a journey from simple saving to a more conscious and structured approach to managing wealth
building on the agreement with BlackRock announced in 2024.
“With Fideuram Direct we are bringing to Europe a digital banking model that combines the strength of the Intesa Sanpaolo Group, the expertise of BlackRock, and an innovative approach to saving”
Tommaso Corcos, Head of Wealth Management Divisions, Intesa Sanpaolo
More in detail, through a newly dedicated mobile app, Fideuram Direct makes more accessible savings and investment management solutions such as:
- a curated selection of Exchange Traded Funds (ETFs) from iShares by BlackRock, along with other ETF issuers
- the ability to set up regular investment plans.
The offering will be progressively enhanced with new features and investment options. Among them, for example, the introduction of a hybrid human-digital model, allowing customers to benefit from the ongoing support of qualified advisors, available remotely by appointment and reachable via digital communication channels.
Since its launch in Italy in 2022, Fideuram Direct has reached 81,000 clients and €3.3 billion in assets under management (Data as at 30 September 2025).
The initiative is a strategic component of the Intesa Sanpaolo Group’s 2022–2025 Business Plan and strengthens the Private Banking Division’s presence in the Belgian and Luxembourg markets, where it already operates through Intesa Sanpaolo Wealth Management.
Fideuram - Intesa Sanpaolo Private Banking, part of the Intesa Sanpaolo’s Wealth Management Divisions hub
Led by Lino Mainolfi, Fideuram – Intesa Sanpaolo Private Banking is part of the Group’s integrated Wealth Management Hub, which also brings together the Asset Management and Insurance Divisions under a distinctive business model.
With €414 billion in assets under management (AUM) as at 30 September 2025, Fideuram-ISPB is the leading private bank in Italy and third in the Eurozone. It numbers 6,980 financial advisory professionals and approximately 1.1 million clients.
It is also active abroad through the development of its international business in Switzerland, Luxembourg, and Belgium.
Last updated 7 November 2025 at 09:08:45
