Fideuram Direct in Belgium and Luxembourg: international growth continues
May 20, 2026
Fideuram Intesa Sanpaolo Private Banking has launched its digital platform, Fideuram Direct, in Belgium and Luxembourg, further expanding the Group’s Digital Wealth Management offering in highly developed European financial markets.
The platform integrates banking, investment, and remote advisory services into a single digital solution, supported by the collaboration with BlackRock.
Belgium and Luxembourg have been identified as strategic hubs for the development of digital wealth management, thanks to high income levels, advanced adoption of digital services, and a solid institutional environment. The established presence of the Intesa Sanpaolo Group in the region through Intesa Sanpaolo Wealth Management further strengthens this positioning.
An integrated and digital offering with BlackRock
The platform delivers a fully digital service model combining investment, savings, and banking tools with advanced financial analytics technologies. In collaboration with BlackRock, Fideuram Direct offers clients:
- a selection of iShares ETFs by BlackRock
- advanced technologies and financial analysis tools
- integrated offering, covering investing, saving and banking
- an evolving proposition, including ETF savings plans, high-yield liquidity deposits, gold and commodity ETFs, and a comprehensive range of ETF solutions
In the near future, the platform will also include Discretionary Portfolio Mandates and Remote Advisory services.
“The initiative brings together Intesa Sanpaolo’s strength, Fideuram ISPB’s advisory expertise, and a fully digital platform, designed to make investing more accessible and simple. Leveraging the advanced and financially aware BeLux markets, the goal is to support clients throughout their investment journey by combining technology, tailored solutions, and a distinctive human touch”
Marc Flammang, CEO of Intesa Sanpaolo Wealth Management
The model leverages the expertise of Fideuram Intesa Sanpaolo Private Banking’s Investment Center and BlackRock’s cutting‑edge technology, providing a simplified digital experience tailored to local contexts.
International growth of digital wealth management
The launch of Fideuram Direct in Belgium and Luxembourg represents a key milestone in the international expansion of the Group’s digital wealth management model.
The initiative is consistent with Intesa Sanpaolo’s 2026–2029 Business Plan, which places technological innovation and wealth management at the core of its growth strategy outside of Italy.
Owned by Intesa Sanpaolo, Fideuram Intesa Sanpaolo Private Banking is the leading private bank in Italy and one of the leading players in Europe, with AUM of €422.8 billion, consolidated net income of €394 million, total net inflows of €5.1 billion, and 7,000 financial advisers and private bankers.
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Last updated 20 May 2026 at 12:34:30
